We Fish Everywhere

The Baitshifter is a walk-the-dog style topwater lure with extreme, erratic action. It simulates a live baitfish fleeing from the crime scene of hungry predatory fish. Whether its foaming tuna, casting at hot roosterfish from a Mexican beach, or night fishing a local pond for largemouth bass, the Baitshifter has you covered.

Featured products

We Take Pride in Our Lures

Our goal at J&C Lure Co. is to build a confidence lure that fisherman can rely on. When fish get finicky, we hope hardcore fisherman turn to the Baitshifter to get the job done.